For example, your details may need to be passed to a third party to supply or deliver the product or service that you ordered, and we may keep your details for a reasonable period afterwards in order to fulfil any contractual obligations such as refunds, guarantees etc.
To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience. To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We’ll also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our websites. We’ll do all of this as part of our legitimate interest.
For Example by using automated monitoring of IP addresses to identify possible fraudulent log-ins from unexpected locations.
With your consent, we will use your personal data, preferences and details of your transactions to keep you informed by email, web, text (SMS), telephone about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on.
Of course, you are free to opt out of hearing from us by any of these channels at any time.
To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.To administer any of our prize draws or competitions which you enter, based on your consent given at the time of entering.To develop, test and improve the systems, services and products we provide to you. We’ll do this on the basis of our legitimate business interests.To comply with our contractual or legal obligations to share data with law enforcement. To send you survey and feedback requests to help improve our services. These messages will not include any promotional content and do not require prior consent when sent by email or text message. We have a legitimate interest to do so as this helps make our products or services more relevant to you.
Of course, you are free to opt out of receiving these requests from us at any time by updating your preferences in your online account or by contacting us.
Automated Marketing & Persistent First-Party Identifiers
We use automated marketing tools provided by Klaviyo, Inc. to communicate with our subscribers and customers. To deliver relevant messaging (such as browse abandonment updates, cart reminders, and tailored product recommendations), we deploy first-party identifier technologies and cookies.
- What is tracked: Browsing activity, items viewed, products added to cart, and interaction with our emails or SMS messages.
- How it links: When you interact with our website or click an email link, these persistent identifiers associate your browsing activity across separate visits with your email/customer profile
- Duration: First-party marketing identifiers set for this purpose persist on your browser for up to 12 months, or until cleared via your browser settings.
- Legal Basis: We process this data based on your explicit consent (via our cookie banner) and our legitimate interest in delivering personalised customer communications. You can withdraw your consent or opt out at any time.
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