In addition to the cookies used directly by TORRO, our website may use cookies and similar tracking technologies provided by trusted third-party services. These technologies help us understand how visitors interact with our website, improve the shopping experience, measure the effectiveness of advertising campaigns and deliver relevant marketing communications.
Third-party technologies may collect information such as your IP address, browser and device details, pages visited, products viewed, shopping basket activity, purchases, referring websites and interactions with advertisements.
Some of this information may be considered personal data, particularly where unique identifiers are used to recognise visitors or associate browsing activity with an existing customer profile.
Depending on the services enabled on our website, we may use the following providers:
Google Analytics (GA4)
We use Google Analytics to understand how visitors find and interact with our website. This includes information about website traffic, popular products, browsing behaviour, purchases and overall website performance. This information helps us improve our website and customer experience.
Google Ads
Google Ads tracking technologies help us measure advertising performance, understand which advertisements lead to purchases and, where consent has been provided, deliver more relevant advertisements to users across Google's advertising network.
Meta (Facebook and Instagram)
Meta tracking technologies, including the Meta Pixel, may help us measure the effectiveness of advertising on Facebook and Instagram, understand customer interactions with our website and create relevant advertising audiences where permitted.
Microsoft Advertising (Bing)
Microsoft Advertising tracking technologies, including Universal Event Tracking (UET), may be used to measure conversions from Microsoft advertising campaigns, understand website interactions and support relevant advertising across Microsoft's network.
TikTok
Where enabled, TikTok tracking technologies may help us measure advertising campaign performance, understand website activity and deliver relevant advertisements to users of TikTok.
Pinterest
Pinterest tracking technologies may be used to understand how visitors interact with our website after viewing Pinterest content or advertisements, measure conversions and support relevant advertising.
Klaviyo
We use Klaviyo to support email marketing, customer engagement and personalised communications. Klaviyo may use cookies and similar technologies to recognise returning visitors, record product browsing and shopping basket activity, and help us deliver relevant communications where permitted.
More information about Klaviyo's use of cookies is provided in the Marketing & Behavioural Tracking Cookies section below.
Affiliate Marketing Networks
We may work with affiliate marketing networks, such as Awin, to measure sales and website visits referred by third-party publishers, comparison websites and promotional partners.
Affiliate tracking technologies help identify when a visitor reaches TORRO through an affiliate link and whether a subsequent purchase should be attributed to that referral. These technologies may use referral identifiers, transaction information and other tracking methods to support accurate attribution and commission payments.
Shopify
Our website operates using Shopify's ecommerce platform. Shopify uses cookies and related technologies to support essential website functionality, including shopping baskets, checkout, security and customer sessions.
Shopify may also provide analytics and marketing technologies, including Shopify Pixels, depending on our website configuration and your consent preferences.
Other Third-Party Services
We may occasionally use additional service providers for website analytics, customer experience improvements, advertising measurement, fraud prevention and other operational purposes.
These services may use cookies, pixels, browser storage or other technologies where necessary for their functionality and where permitted by applicable law.
How Third Parties Use Your Information
Depending on the technology and your consent preferences, third-party providers may process information collected through our website to:
- Analyse website usage and performance.
- Measure advertising clicks, conversions and purchases.
- Attribute sales to advertising campaigns or affiliate referrals.
- Understand customer interests and interactions with products.
- Deliver personalised advertisements and marketing communications.
- Recognise returning visitors and improve customer experiences.
- Help maintain website security and prevent fraudulent activity.
Some providers may combine information collected through our website with information they hold from other sources, subject to their own privacy policies and applicable data protection requirements.
Your Cookie Preferences
Where required by law, third-party cookies and tracking technologies used for analytics, advertising or personalisation will only be activated after you have provided the appropriate consent.
You can accept or reject optional cookies through our website's cookie consent controls and change or withdraw your preferences at any time using our cookie settings.
Essential cookies required for the operation, functionality and security of our website may be used without consent where permitted by law.
The duration of third-party cookies varies depending on their purpose, the provider and the settings applied. Some cookies expire when you close your browser, while others may remain on your device for longer periods.
For more information about how individual providers process your information, we encourage you to review their respective privacy and cookie policies.
You can also refer to our Privacy Policy for further information about how TORRO collects, processes and protects personal data.